Messenger Utility Messages Guide

I. Utility Messages Introduction

A utility message is a newly launched message type by Meta. You can create  templates to send messages to your customers, including order or account status updates, appointment or event reminders. They can be personalized with a customer’s name, locale, appointment or event date, and more.

Precautions for using Utility Messages:

• After creating the template, you must wait for Meta's review, and only after approval can messages be sent to users.
• Facebook public pages do not require linking to a merchant account to send utility messages.
• Utility messages must not contain marketing materials. Learn more in our Marketing Messages documentation.

II. Guidelines for Sending Utility Messages

1. Integrate Facebook

Before creating templates and sending group messages using Messenger Utility Messages, it is necessary to integrate the corresponding Facebook account.
For specific integration operations, please refer to the corresponding Facebook integration tutorial.

2. Create a Utility Message template and submit it for review.

（1）In the marketing module, click to enter the messaging templates, select the Messenger template, and click Create New Template.

（2）Create template: Select 「Utility Messages」 as the template type.

Complete the template information: fill in the template name, select the language, and the facebook page account for the application template.

Fill in the template content: Enter the message you want to send into the input box.

• The content can have additional parameters, making it easier to use templates for mass sending, filling in according to different content.
• A button can be added at the end, which can make it easier for visitors to open the link and learn more about the relevant content.

（3）Submit for review: After creating the message content, click "Submit" and wait for Meta's official review of your message template.

If your template content meets the requirements, Meta is likely to approve it (Template State = efficient), and you can use the valid template to send messages to visitors.

Otherwise, it may be rejected (Template state = invalid) .

（4）Template Management: Utility Messages only support copying or viewing, and do not support editing and deleting.

3. Create and send Utility Messages

（1）In the marketing module, click to enter Message Broadcasting,  select the Messenger template, click on Create Messenger Plan.