WhatsApp API Number Pricing

Message Sending Fees

Within a single conversation, only the first 100 messages sent from the platform are charged, with a maximum cap of $0.50 per conversation. Receiving visitor messages is free.

Conversation Billing Rules (Excluding Template Fees):

• Billing Cycle: The 24-hour countdown starts from the time of the last message sent by the visitor!

• Within 24 Hours: As long as the visitor sends a new message, the countdown resets to 24 hours. During this period, the first 100 messages you send are charged, and once the $0.50 cap is reached, all subsequent messages are free.

• Over 24 Hours: If a visitor does not send a new message for more than 24 hours, the current billing cycle ends. If the visitor contacts you again later, a new billing cycle will begin.

• Key Point: Within these 24 hours, no matter how many times you click "End Session" in the system, the fees will not reset as long as the validity period hasn't expired.

Scenario Comparison Table

Message sending fees vary by country/region and are divided into the following three types:

• Red Fees: Represent Template Fees. Fees vary by template type. You can choose the appropriate template type when applying for template approval.

• Blue Fees: Refers to the platform service fee for sending messages. Billing follows the "24-hour countdown" and "$0.50 cap" rules (see "Conversation Billing Rules" above for details).

WhatsApp Message Fee Calculation Guide (Example: Sending to North America/Canada)

The billing standard for sending WhatsApp messages via SaleSmartly consists of two parts: WhatsApp Official Template Fee + Platform Message Sending Fee. The specific calculation depends on who initiated the conversation:

Scenario 1: Business-Initiated Broadcast (Using Template Messages)

When you proactively send marketing or utility template messages to customers:

• Calculation Formula: Single message fee = WhatsApp Official Template Fee + Platform Message Sending Fee

• Single Charge Example: Sending one "Marketing" template costs $0.0250 (Official Fee) + $0.005 (Platform Fee) = $0.030.

• Broadcast Charge Example: If you broadcast this marketing message to 1,000 customers, the total cost is: $0.025 * 1000 (Official Fee) + $0.005 * 1000 (Platform Fee), which is $0.030 * 1000 = $30.

• Description: "Business-Initiated Broadcast" and "Conversation Cap Rules" are interconnected. If a customer replies to a template message, the merchant's subsequent replies are counted toward the Platform Message Sending Fee. The first 100 replies within 24 hours are charged, with a cap of $0.50.

Scenario 2: Customer-Initiated Contact (Customer Service Reply)

When a customer proactively messages you, a 24-hour service conversation window is automatically opened. During this period, when you reply:

• WhatsApp Official Fee: Free.

• Platform Message Sending Fee: $0.005 is charged for every message you reply with. The first 100 replies are charged, with a cap at $0.50.

• Note: Receiving all messages sent by customers is completely free.