When using the WhatsApp API, the fees are mainly divided into two categories: number rental fees and message sending fees. This article will introduce these two types of fees and their specific calculation methods in detail to help users better understand the cost structure of the WhatsApp API.
Number Rental Fee
The number rental fee for WhatsApp API varies depending on the number package selected. Common number packages include single number package, dual number package and template number package. The following are the specific instructions:
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Notice For a detailed explanation of number packages, please refer to: Understanding the introduction and differences of number packages
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How to Rent a Number?
Platform numbers can be rented in [Integration] - [WhatsApp API] - [Add Number] - Self-service Number Purchase
Number Usage Time Limit
Each number can actively initiate messages to 250 sessions within every 24 hours.
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hint In addition, if you use a self-built number or a number created through a third-party platform, you do not need to pay for renting a number. You can learn more by following the link below: |
Message Sending Fee
Message sending charges vary by country and are classified into three categories:
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Red fee: represents the template type fee, and the fees for different template types are different. When applying for template review, you can choose the appropriate template type.
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Yellow fee (free): The conversation fee is incurred when the customer actively contacts you. (Starting from November 2024, WhatsApp announced that the service conversation fee will be waived)
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Blue Fee: A platform service fee is charged for each message sent to a customer during a session.
Fee Calculation Method
We can calculate the specific cost of sending a message using the following formula.
Active group messaging fee
The cost of actively sending group messages is the red template type fee + the blue message fee.
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Active group messaging fee Active group message fee = (red fee + blue fee) * number of messages |
Fees for customer-initiated sessions
When the customer takes the initiative to contact you and you reply to the customer, yellow fee (free) + blue message fee will be incurred.
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Fees for customer-initiated sessions Assuming a customer initiates a conversation with you, a 24-hour service session will begin, and you will be charged a service fee of $0.005 for each reply. |
Fee Collection Cycle
- Red fee: charged once every 24 hours
- Blue fee: charged for each reply to a customer
Cost Calculation Examples
Assume that you need to send mass messages to 1,000 customers and use a red marketing template. When sending messages, you need to pay for the marketing template fee and the sending fee for each message.
The cost calculation formula is:
(Red Fee + Blue Fee) * Number of Messages
Substituting the data into the formula:
(0.0250 + 0.005) * 1000 = $30
Therefore, the cost of sending 1000 messages is $30
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