Meta Ads Conversion Guide

The Conversion API is a Meta business tool that allows partners to upload customer data to Meta on their servers. Partners can then better track and improve customer ad interactions in Messenger, thereby improving efficiency and business growth.

For details, please refer to Meta's official documentation: Business Message Conversion API

Note: This feature is only available to customers who came to the conversation from Messenger ads .

 

1. Specific operations

1. Create new order information (user operation required)

Find Order Management in the icon bar on the right side of [Online Chat], click New Order in Order Management > Fill in the number, name, status, platform, remarks, amount > click Submit to successfully create the new order.

Note: Customers who come to the conversation through Messenger ads will see the red box when creating a new order. Customers who come through other channels will not see the red box when creating a new order.

 

2. Upload order data to Facebook (automatic operation by the system, no manual operation required by the user)

After the user submits the order data, SaleSmartly will automatically upload the order data to the Meta data source.

The Meta platform will then capture and store this key data and use this information to enrich its target audience database. When you create new shopping cart ads in the future, the Meta system will use this data to target more potential customers with similar characteristics and behavior patterns as your existing paying customers. In this way, Meta will help you accurately deliver advertising content to those who are most likely to be interested in your products or services, thereby improving the accuracy and effectiveness of advertising and increasing your return on investment.

 

Frequently asked questions

1. Facebook account association is invalid

Below the order management, it will display “After re-integrating the airport’s Facebook homepage or account, the order purchase event will be automatically reported to the Meta advertising platform. Click Reintegrate.”

According to the instructions, click the [Reintegrate] button, the system will jump to the official Facebook homepage and you can re-link the account according to the video.

Facebook integration tutorial: click to jump