How to integrate TikTok ad traffic identifiers?

I. Functional Overview

By authorizing your TikTok ad account in SaleSmartly, when a customer clicks on a TikTok ad and is redirected to your WhatsApp or Messenger and initiates a conversation, SaleSmartly can:
1. Identify the customer's source channel in the chat window and display an ad preview card (including ad name and ID) to help customer service understand customer intent and improve conversion rates.
2. Automatically distinguish between "organic flow" and "ad flow" in data reports to clearly present the real number of leads brought by TikTok ads.

II. SalesSmartly Binding

• Preparatory work

Before you begin configuration, please ensure that you have the following:
1. Have a properly functioning TikTok for Business account.
2. A WhatsApp or Messenger account for receiving advertising leads has been successfully integrated into SaleSmartly.

1. Add a TikTok advertising account in the app store.

1) Log in to the SaleSmartly backend, find and click on 【Settings -> App Store】 in the left navigation bar.
2) In the application category, select 【Third-party services】, find the 【TikTok advertising account】 card, and click 【View now】.

2. Authorize and link your TikTok account

1) In the pop-up "TikTok Ads Account" management window, click the "Add" button.
2) The system will redirect you to the official TikTok authorization page. Please log in using your TikTok for Business account and check the boxes to allow SaleSmartly to access your advertising data.
3) After successful authorization, the page will automatically return to SaleSmartly, where you will see the linked TikTok account ID in the list.

3. Related social media channels

After authorization, you need to designate a WhatsApp/Messenger account for the system to receive TikTok advertising traffic.

1) In the list of linked TikTok accounts, click the "Link Social Media" button to the right of the target account.
2) In the pop-up account list, select the WhatsApp or Messenger account (not the agreement number) that you will use for TikTok advertising. Please copy the account number (you will need to fill it in during the subsequent ad configuration process), and finally click OK to complete the association.

III. Creating Message Ads on the TikTok Platform

1. Create a promotional campaign.

Please go to the TikTok Ads Management Platform, click the "Create" button in the top left corner to create a campaign, select "Lead generation", and click "Continue".

2. Set up ad groups

Configure the Optimization and bidding module to specify the channels for receiving TikTok ad traffic.

• Conversion Location: Select "Instant messaging apps" to reach leads via third-party applications such as WhatsApp and Messenger.
• Optimize Goal: Select "Conversations" to focus on achieving effective dialogue and communication.
• Event: In the communication application, select "WhatsApp" or "Messenger" (currently only these two types of applications are supported) and select the message event set that has been created (automatically created after SaleSmartly authorization).
• Account Linking: In the input box below, enter the WhatsApp or Messenger mobile number (including country code) that you have already linked.

3. Set up ad creatives (Ad)

Upload product video footage and click "Publish". Once the ad is approved, it will be officially launched. When a user initiates their first inquiry via the "Send message" button on the TikTok ad, the SaleSmartly chat window will automatically display "[xxx entered the conversation through the ad post]", and the corresponding ad information (including ad name and ID, which can be previewed) will be clearly displayed in the customer information card on the right, allowing you to follow up accurately.

Frequently Asked Questions (FAQ)

Q1: Why is the source of the advertisement not displayed in the chat window even though the customer has sent a message?

Check 1: Please verify if the customer actually came through clicking on a TikTok ad. If the customer added you through organic search or by directly entering their number, it's considered "organic traffic" and the ad source won't be displayed.

Check 2: Please proceed to steps 2-3, "Linked Social Media," and confirm that you have correctly selected the WhatsApp/Messenger account to receive messages.

Step 3: Please proceed to step 3-2, "Setting up an Ad Group," and confirm that you have correctly selected WhatsApp or Messenger as the communication channel and accurately entered the corresponding number. Due to TikTok's official policy restrictions, please use a real, legitimate account; protocol numbers are invalid.