This article mainly explains the fees related to the WhatsApp API.
1. Conversation-Based Pricing
Businesses using the WhatsApp Business Platform are charged per conversation, which includes all messages exchanged within a 24-hour session. Learn more about WhatsApp Business billing.
How it works
WhatsApp Business Platform conversations are divided into two categories, with different pricing:
We count all conversations within a fixed 24-hour session period. A conversation begins when the first merchant message is delivered, regardless of whether the conversation is initiated by the merchant or in response to a user message. Merchants and users can send any number of messages (including template messages) to each other during the 24-hour conversation period at no additional cost. Fees are incurred only once per 24-hour conversation period.
The cost of a conversation is based on the user's country code. A user in this context is a customer communicating with a business. The rates for business-initiated conversations and user-initiated conversations vary by country or region.
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