Tutorial on How to Attract Visitors and Traffic with Facebook Ads

For marketers leveraging Facebook ads to funnel traffic to platforms like WhatsApp or Telegram, managing high visitor volume efficiently is key. SaleSmartly’s automation tools streamline responses, personalize interactions, and turn clicks into conversions. No manual bottlenecks.

 

1. Automated Workflow Setup

Using robot automation can greatly improve your efficiency in processing visitor messages and solving visitor problems. It can also help you increase sales, drive traffic for third-party products, and other usage scenarios.

a. Automated creation

In [Robot] - [Automated Process], you can manage and create your automation process. Click [New Flow], select the Messenger channel or Facebook post comments (select the channel you want to configure automation), and then click Next.

The automation process settings mainly include three components: triggers, conditions, and actions. The rich combination of different components can realize different business scenarios.

There are also triggers specifically for Facebook channels, namely "click on ads", "Messenger address", and "Messenger chat plug-in". That is to say, when a user clicks on an ad on your homepage, clicks on a messenger link, or opens a Messenger chat plug-in, the following process will be triggered, such as sending a message to the user, assigning customer service to it, replying to Facebook comments, etc.

Facebook post comment channel: SaleSmartly also provides you with automation templates specifically applied to Facebook post comments, namely [Handle Facebook comments] and [Send private messages to Facebook comments] action templates, which can automatically reply to comments, delete comments, hide comments, etc, according to the triggered content. In addition to this template, there are other templates for you to use in Fb chat orders, such as [Visitor Intent Recognition (AI)] [Inquiry Order] [Logistics Policy (AI)] triggers, which can quickly process Messenger messages or homepage post comments.

You can also select the condition [Specify homepage posts] and choose applicable posts for specific operations. This way, you can distinguish posts and provide targeted content replies and strategies for different posts. For example, when you leave comments on different advertising posts, you can automatically send different product links.

b. Automated configuration

How to configure automation: After editing the automation process, click Save, then click Configure, select the social media account you want to associate, and click OK. At the same time, you need to start it in the [Automated Process].

In addition, you can also go to the [Integration] - Messenger & Comment channel, click [Edit Automation], select the associated channel, and check the automation you want to configure.

c. Synchronous automation

SaleSmartly also supports synchronization automation. You can select an existing homepage and automatically associate it with other homepages. (For more detailed information on the automation process, please visit the following link: Automation Process )

2. Simulate Actual Cases

a. Direct traffic to third-party channels (WhatsApp as an example)

• Advertisement posts to attract traffic to WhatsApp

Trigger: Click on ad

Condition: Visitor's language (optional)

Action: Send message

When a user clicks on your ad post, it will be judged and diverted based on the visitor's language, and a customized diversion message will be sent. You can set your WhatsApp jump link in [Send Message]. When the user clicks the link button, they can jump to achieve diversion. The same applies to other channels.

 

• New user traffic WhatsApp

Trigger: Click on ad

Condition: Visitor language (optional)

Action: Send message

You can also change the trigger to [New Visitor]. Whenever a new user initiates a chat, the automation process will be triggered. [Random Branch] can be randomly and evenly distributed to multiple wsapp accounts. You can freely combine more triggers and conditional action templates to meet your various situations.

 

b. Process Facebook comments, like, delete, reply (take like reply as an example)

Trigger: AI visitor intent recognition

Condition: Specify the homepage post (you don’t need to specify the condition, and then you can synchronize it to the accounts of each homepage, and automate all comments)

Actions: Process Facebook comments, Send private messages to Facebook comments

First, select the Facebook post comment channel to create it. You can choose [Visitor Intent Identification (AI)] as the trigger, which can well identify the visitor's intention and take subsequent actions. The designated posts are more targeted. [Handle Facebook comments] can be likes, deletions, replies, and hiding. Finally, you can send private messages to further promote traffic or increase fans.