Facebook Group Messaging & Recall Tutorial

Reach more customers with powerful Facebook mass messaging and automation tools! This guide walks you through sending bulk messages via Messenger, automating user interactions, and combining both approaches to streamline your marketing and boost conversions.

1. Bulk Messaging with Facebook

a. Create a group message

Supports sending batch messages to users through Messenger and other channels (Among them, Whatsapp can support manual uploading of number clue packages for multiple batches of group messages).

In [Group Plan] - [Mass Message], select the Messenger channel, select users in batches and click "Mass Message", then you can send messages to the target audience. The content of mass messages supports text, pictures and attachments or dialogue flow (automated process).

b. Targeted bulk messaging - filtering users

You can filter out the users you care about based on their basic attributes, including the visitor tags mentioned above, current customer service, social media accounts, etc., to make group messaging more targeted and professional.

2. Automated Responses with Process Flows

Using robot automation can greatly improve your efficiency in processing visitor messages and solving visitor problems. It can also help you increase sales, drive traffic for third-party products, and other usage scenarios.

a. Creating automation flows

In [Robot] - [Automated Process], you can manage and create your automation process. Click [New Flow], select the Messenger channel or Facebook post comments (select the channel you want to configure automation), and then click Next Step.

The automation process settings mainly include three components: triggers, conditions, and actions. The rich combination of different components can realize different business scenarios.

There are also triggers specifically for Facebook channels, namely "click on ads", "Messenger address", and "Messenger chat plug-in". That is to say, when a user clicks on an ad on your homepage, clicks on a messenger link, or opens a Messenger chat plug-in, the following process will be triggered, such as sending a message to the user, assigning customer service to it, replying to Facebook comments, etc.

Facebook post comment channel - SaleSmartly also provides you with automation templates specifically applied to Facebook post comments, namely [Handle Facebook Comments] and [Send a Private Message to Facebook Comment] action templates, which can automatically reply to comments, delete comments, hide comments, etc., according to the triggered content. In addition to this template, there are other templates for you to use in FB chat orders, such as [Visitor Intent Identification (AI)] [Inquiry Order] [Logistics Policy (AI)] triggers, which can quickly process Messenger messages or homepage post comments.

You can also select the condition [Specify homepage posts] and choose applicable posts for specific operations. This way, you can distinguish posts and provide targeted content replies and strategies for different posts. For example, when you leave comments on different advertising posts, you can automatically send different product links.

b. Facebook post comments automation

How to configure automation: After editing the automation process, click Ok, then click Configure, select the social media account you want to associate, and click OK. At the same time, you need to start it in the [Automated Process].

In addition, you can also go to the [Integration] - Messenger & Comment channel, click [Edit Automation], select the associated channel, and check the automation you want to configure.

c. Synchronous Automation

SaleSmartly also supports synchronization automation. You can select an existing homepage and automatically associate it with other homepages. (For more detailed information on the automation process, please visit the following link: Automation Process)

3. Use Cases

a. Bulk messaging marketing (media + text)

Choose Messenger, filter the target audience, draft your message with media and text, and define the frequency and send time. You can track message performance in the dashboard after sending.

b. Automated marketing responses (product inquiries)

Trigger: New Visitors & Visitor Intent Identification (AI)

Action: Send Message

After the group message is sent, the visitor will ask about the product. We can configure an automated process to achieve efficient responses. Setting [Visitor Intent Identification (AI)] can identify whether the visitor intends to inquire about the product, and trigger the subsequent process if it is. You can set different product inquiry directions in [Send Message], and the visitor will get the corresponding set reply after clicking. You can also directly assign customer service to make manual replies.

c. Combination of automation and group messaging

Automation + mass messaging can directly send automated processes to visitors (skipping triggers), which is equivalent to giving visitors the option to directly consult about products and directly achieve marketing reach. You can check the dialogue flow in the message type and select the automated dialogue flow you want to send to the group. The other steps are the same as the mass messaging settings.