Third-party (EDM) Distribution

Introduction

There are two ways to send mass emails: Email mass email and third-party (EDM) mass email.

With this function, you can send marketing emails to target customer groups and view the results of the emails. In addition, there are a variety of foreign trade email templates for you to choose from, which makes it convenient for you to send emails to customers in different scenarios.

 

Functional Description

1. Create a bulk email plan

1.1 Email bulk sending

In [ Marketing - Mass Message ], click Create Plan > Select Email > Click Confirm to create a mass email sending plan.

In the Create Mass Mail Plan interface, you can modify the mass mail plan name, filter the audience , enter the email subject , edit the email content , and customize the sending frequency and time , then you can send the plan.

 

After clicking Create Plan, the steps to set up email are as follows:

Email settings: fill in the email plan name, and email title, select target customers, edit email content, or select an email template.

 

Content editing: You can directly edit or select a template to set the appearance and content of the email. After setting, you can click Preview to view the setting effect.

 

Sending settings: Select and fill in the sending frequency and sending time. After setting, click OK to start sending emails to customers.

 

1.2 EDM sending

In [ Marketing - Third-party Distribution ], click Create Plan . In the Create Mass Sending Plan interface, modify the mass sending plan name, filter the audience, enter the email subject, edit the email content, and sender's email address, and customize the sending frequency and sending time, and then you can send the plan.

 

2. Check the effect of the plan

After sending an email, you can view the sending status, number of sends, number of successful sends, number of independent opens, etc., so that the boss can clearly grasp the reach effect of each email plan, and each good email can be traced, helping merchants to quickly understand the effectiveness of email marketing, continuously iterate email content, and improve marketing conversion efficiency.

Specifically, taking EDM as an example, click the number of sends in the plan or click Insights to view the sending effect of a single plan and view the following information:

 

Click to view the content of the sent email:

 

3. Other operations

After creating a plan, you can view data, copy the plan, and save a draft.

 

4. Email (EDM) binding domain name

EDM mass sending usually uses public links, which may be restricted by the recipient due to excessive sending times. In this case, you can try to bind the customer's own second-level domain name address as the sending link to reduce the chance of being restricted.

How to bind? Please refer to How to bind a domain name for bulk email (EDM). document

 

Frequently Asked Questions

1. What is EDM marketing?

EDM is the abbreviation of Email Direct Marketing, which is email marketing, or email marketing for short. It is a direct sales method that uses emails (Emails) to communicate with target customers. When companies send EDM emails to target customers, they can establish communication channels with target customers and directly convey relevant information to them to promote sales. When using a third party to send emails, the sender of the emails that customers see is you, and the reply emails are also replied to your corporate email. Since EDM is sent through a third-party server, when a customer refuses to receive, complains, or unsubscribes, it will only affect the third-party's sending server and sending IP, and will not affect your corporate email, which can protect your corporate email. However, third-party sending requires relevant fees.