Quick Start [Marketing]

Introduction

The mass messaging plan includes the mass messaging function of various channels and the template creation function of WhatsApp and Email. Mass messaging can not only save costs but also improve the efficiency of information transmission and recall lost users. This chapter mainly introduces the core functions of the mass messaging plan to help you get started quickly.

 

Description

1. Group messaging

1.1 Multi-channel mass delivery

With this feature, you can create group messaging plans on multiple channels including WhatsApp App, WhatsApp API, Email, Messenger, Telegram, Instagram, LINE, and chat plug-ins.

Select a channel > click OK to enter the bulk messaging plan editing page for a specific channel.

 

1.2 Mass mailing plan editing

The mass messaging plan editing interface supports filtering the recipients, and supports sending text, images, attachments, variables and other content.

Take creating a Messenger as an example. Click Create Plan > Select the Messenger channel > Click OK to enter the editing interface > Click Filter.

 

After entering the editing interface, you can directly check User> or use advanced filtering to help you quickly filter the required audience users and implement precise marketing.

 

 

In the group message settings, multiple parameter settings are also supported, such as message type, sending content, content type, sending frequency, sending time, etc.

After editing, click OK to execute the mass messaging plan. For detailed settings, please go to the introduction to mass messaging settings 

 

1.3 Check the effect of group messaging

After sending a group message, you can view the effect of the group message in [ Marketing-Mass Message ], such as the planned number of senders, the number of successful senders, the delivery rate and other data, so that merchants can clearly grasp the reach effect of each message, and each message can be traced, helping merchants to quickly understand the marketing effect of messages, continuously iterate content, and improve marketing conversion efficiency.

Click Insights in the group messaging plan to view the sending performance of a single plan and view the following information:

 

2. Third-party distribution

There are two ways to send mass emails: Email message mass sending and third-party (EDM) distribution.

• Email message group: to contact customers directly through your email.
• EDM sending service: You do not need to authorize your email account. You can use the EDM sending service provided by this platform to send bulk emails, but a certain email-sending fee will be charged.

With this function, you can send marketing emails to target customer groups and view the results of the emails. In addition, there are a variety of foreign trade email templates for you to choose from, which makes it convenient for you to send emails to customers in different scenarios.

 

3. WhatsApp API template

SaleSmartly supports the creation of WhatsApp API templates, which can be applied to the WhatsApp API channel for group messaging. Templates can improve the editing efficiency of group messaging and promote marketing.

Create a WhatsApp Api template: Click Add New Template > Fill in the template name > Fill in the application account > Enter the template content and required content > Click Submit for review, and the creation will be successful.

 

 

 

4. Email templates

You can edit the Email template at Email template. The system comes with several practical marketing Email templates, which you can edit freely.

Click Edit to enter the editing interface.

 

The editing interface supports a variety of custom editing functions. After successful editing, it can be used in EDM sending and group messaging .