WhatsApp Marketing Message Lite (MM Lite API)

1. Introduction

This article mainly introduces the Marketing Messages Lite API (MMLite) function of Meta, so that you can understand how to enable and use it.

2. Introduction to MMLite

1. What is MMLite

Marketing message Lite API ("MM Lite API for short") is Meta's latest interface for sending WhatsApp marketing template messages. Through this API, companies will be able to leverage Meta's optimization technology on its advertising platform to send marketing messages through Meta's series of business information products, and improve the effectiveness of marketing messages through Meta's platform advertising capabilities. Meta plans to improve this function on Messenger, WhatsApp, and Instagram platforms in the future.

2. Comparison between MMLite and Cloud API

No frequency restrictions: Services that deliver relevant/high-quality messages to users will not be affected by temporary frequency restrictions.

Better delivery rate: MM Lite API will have a higher reach and reading rate in official calculations. Marketing messages sent through MM lite API will go through Meta's advertising system, which will help you reach customers who prefer to receive marketing messages in your activities, thereby improving the performance of your marketing activities.

Marketing data tracking: Messages sent through the MM Lite API will see data in your advertising system.

3. Use of MMLite

To use MMLite, you need to select a number in salesmartly to apply for authorization and activation. After activation, the marketing template messages sent by this number will be automatically sent through the MMLite interface without manual selection. The marketing templates sent by MMLite are consistent with the Cloud API and do not need to be adjusted (other types of templates are still sent using the Cloud API)

1. Apply for authorization in integration

Enter the salesmartly whatsapp api integration, and click Apply for Authorization MMLite for the third-party numbers registered through the salesmartly app

2. Log in to Facebook Business Management Backend and agree to authorization

Log in to the Meta Business Suitefacebook backend with a WABA administrator account, click Settings to select the request list, and you will see the salesmartly request among other requests. After clicking Accept, you can see that the authorization is successful in the salesmartly integration.

3. Start sending marketing template messages