Tutorial on Automated Comment Control for Facebook Posts

Negative or spam comments can derail your Facebook marketing efforts. SaleSmartly empowers businesses to automate comment moderation, engage authentically, and convert critics into customers. This guide walks through setting up AI-powered workflows to manage comments at scale.

 

1. Integrated Management of Facebook Posts

a. Authorize Facebook

Before using Facebook to chat, you need to integrate your Facebook account and page into SaleSmartly.

① First, you need to authorize your Facebook account to the platform.

② After logging into your Facebook account, click Continue as (your account name), select the homepage you want to link, then click [Continue], select the operations that SaleSmartly can perform on the homepage (it is recommended to select "Yes" for all), then click [Save]. After completing the authorization, click [OK] to return to the SaleSmartly. See the example picture below:

③After the authorization is completed, Facebook is successfully integrated into SaleSmartly.

 

b. Launch Messenger and post comments

After you have successfully authorized your Facebook account and homepage, you can manage your multiple homepages on SaleSmartly, realize one-stop chat, send, receive and process Messenger messages and homepage post comments of your multiple homepages. You don't need to switch homepages repeatedly to reply to user messages, which helps you reply to Messenger and homepage post comments more easily and quickly. Click [Enable Messenger] and [Enable Post Comments] to receive information in real time.

c. Synchronize contacts

You can also sync your Facebook contacts to SaleSmartly, so you can chat back, send group messages, etc. Click "Sync Contacts" to sync contact information and nearly 20 chat records for each contact. (Note: To sync all contacts, please contact our official customer service)

After synchronizing contacts, you can also confirm the progress by viewing the synchronization records. The synchronized contacts can be viewed in the [Customer] - Customer List.

2. Automated and Efficient Review Control

Using robot automation can greatly improve your efficiency in processing visitor messages and solving visitor problems. It can also help you increase sales, drive traffic for third-party products, and other usage scenarios.

a. Automated creation

In [Robot] - [Automated Process], you can manage and create your automation process. Click [New Flow], select the Messenger channel or Facebook post comments (select the channel you want to configure automation), and then click Next.

 

The automation process settings mainly include three components: triggers, conditions, and actions. The rich combination of different components can realize different business scenarios.

There are also triggers specifically for Facebook channels, namely "click on ads", "Messenger address", and "Messenger chat plug-in". That is to say, when a user clicks on an ad on your homepage, clicks on a messenger link, or opens a Messenger chat plug-in, the following process will be triggered, such as sending a message to the user, assigning customer service to it, replying to Facebook comments, etc.

 

Facebook post comment channel: SaleSmartly also provides you with automation templates specifically applied to Facebook post comments, namely [Handle Facebook comments] and [Send private messages to Facebook comments] action templates, which can automatically reply to comments, delete comments, hide comments, etc, according to the triggered content. In addition to this template, there are other templates for you to use in Fb chat orders, such as [Visitor Intent Recognition (AI)] [Inquiry Order] [Logistics Policy (AI)] triggers, which can quickly process Messenger messages or homepage post comments.

You can also select the condition [Specify homepage posts] and choose applicable posts for specific operations. This way, you can distinguish posts and provide targeted content replies and strategies for different posts. For example, when you leave comments on different advertising posts, you can automatically send different product links.

 

b. Automated configuration

How to configure automation: After editing the automation process, click Save, then click Configure, select the social media account you want to associate, and click OK. At the same time, you need to start it in the [Automated Process] interface.

In addition, you can also go to the [Integration] - Messenger & Comment channel, click [Edit Automation], select the associated channel, and check the automation you want to configure.

c. Synchronous automation

SaleSmartly also supports synchronization automation. You can select an existing homepage and automatically associate it with other homepages. (For more detailed information on the automation process, please visit the following link: Automation Process)

3. Use Cases

a. Process Facebook comments, like, delete, reply (take Like Reply as an example)

Trigger: AI visitor intent recognition

Condition: Specify the homepage post (you don’t need to specify the condition, and then you can synchronize it to the accounts of each homepage, and automate all comments)

Actions: Process Facebook comments, Send private messages to Facebook comments

First, select the Facebook post comment channel to create it. You can choose [Visitor Intent Identification (AI)] as the trigger, which can well identify the visitor's intention and take subsequent actions. The designated posts are more targeted. [Handle Facebook comments] can be likes, deletions, replies, and hiding. Finally, you can send private messages to further promote traffic or increase fans.

 

b. Identify the intention of comments for marketing conversion

Trigger: AI visitor intent recognition

Actions: Handle Facebook comments, send private messages to Facebook comments

[Visitor Intent Identification (AI)] can identify the intention of visitor comments very well. If it matches the direction intention you set, it will trigger subsequent marketing actions. You can reply to visitor comments and conduct private message marketing at the same time to increase the order conversion rate.